Monday, November 11, 2013

New tablets inspired by “Steve Jobs”?

The world renowned actor Ashton Kutcher that portrayed Steve Jobs in one of these summer’s blockbusters, “Jobs”, has accepted a ‘Product Engineer’ job at Lenovo. How did he arrived to this and what will come next?


Well... although this comes as a bit odd, it seems that the actor has quite a neck for emerging markets and IT or tech startups. In his early career as a businessman he invested in companies like Skype, Spotify, Foursquare, Fab and moreover, he co-founded the media creating company Katalyst.

Enough with the jibber-jabber about his history and these awesome companies!

Mr. Kutcher seems to have had a real impact on Lenovo’s orientation. After this short collaboration, Lenovo’s Yoga tablet seems to push the boundaries on ergonomics. The short story is that the company decided to create a case that is more consumer friendly and strap into it a few nifty components that make the iPad Air shiver in its boots.

Though few might say that the new Lenovo Yoga tablet is a bit unfit to be compared to the iPad’s stylish curves and features, keep in mind that this is a first move towards a new collection of tablets’ features. On the other hand, an aspect that is not very hard on the consumers’ wallet is the lack of necessity for multiple accessories. Although the iPad takes pride in covers that come in different shapes and sizes or with various functions, they are sometimes very pricey. The Yoga tablet has a cylindrical handle that doubles as a prop or a stand out to angle the screen, all “wrapped” around a battery that will power the device for 18 hours.



Might all this fuss be for nothing or are “Steve Jobs” and the new Lenovo Yoga tablet making way for new changes in the world wide tablet arena?

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