The world
renowned actor Ashton Kutcher that portrayed Steve Jobs in one of these summer’s
blockbusters, “Jobs”, has accepted a ‘Product Engineer’ job at Lenovo. How did
he arrived to this and what will come next?
Well... although this comes as a bit odd, it
seems that the actor has quite a neck for emerging markets and IT or tech startups.
In his early career as a businessman he invested in companies like Skype,
Spotify, Foursquare, Fab and moreover, he co-founded the media creating company
Katalyst.
Enough with
the jibber-jabber about his history and these awesome companies!
Mr. Kutcher
seems to have had a real impact on Lenovo’s orientation. After this short
collaboration, Lenovo’s Yoga tablet seems to push the boundaries on ergonomics.
The short story is that the company decided to create a case that is more
consumer friendly and strap into it a few nifty components that make the iPad Air shiver in its boots.
Though few
might say that the new Lenovo Yoga tablet is a bit unfit to be compared to the
iPad’s stylish curves and features, keep in mind that this is a first move
towards a new collection of tablets’ features. On the other hand, an aspect that
is not very hard on the consumers’ wallet is the lack of necessity for multiple
accessories. Although the iPad takes pride in covers that come in different
shapes and sizes or with various functions, they are sometimes very pricey. The
Yoga tablet has a cylindrical handle that doubles as a prop or a stand out to
angle the screen, all “wrapped” around a battery that will power the device for
18 hours.
Might all
this fuss be for nothing or are “Steve Jobs” and the new Lenovo Yoga tablet
making way for new changes in the world wide tablet arena?
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